Paug – A new artist on the label

The latest addition to the Electric Fantastic Sound roster of electronic artists is the solo project Paug (the name mimics the southern swedish word for “boy”) from former Native Cry vocalist Kent Björnsson.

With a well documented history of wonderful releases from the early 1990’s and forward Kent Björnsson has previously released songs on such famous labels as Börft Records and Memento Materia. During the last couple of years Kent has developed his musical style to a more modest and mature format. His previous material has been sung in English but the Paug project will
feature Kents amazing vocals in Swedish. Work on the first single to be released this autumn is well underway.

Check out the vintage video for the Native Cry song “Love Bird”:

Photo by P-O Bergström.
Photo by P-O Bergström.