Debut single from Paug

Vocalist Kent Björnsson was half of the classic synthpop duo Native Cry – his new creative output is called Paug. The debut single is called “Fält” (“Field” in English) and you just have to hear it to believe it. Paug is about transfering the feeling of awe towards the grandeour of life, the human kinds universal search for the good life and the feeling of being lost in a big field. The single is a question about the hidden powers that affects us and that keeps us from making sensible decisions, especially when we need it the most. Photo by P-O Bergström.

Paug – A new artist on the label

The latest addition to the Electric Fantastic Sound roster of electronic artists is the solo project Paug (the name mimics the southern swedish word for “boy”) from former Native Cry vocalist Kent Björnsson. With a well documented history of wonderful releases from the early 1990’s and forward Kent Björnsson has previously released songs on such famous labels as Börft Records and Memento Materia. During the last couple of years Kent has developed his musical style to a more modest and mature format. His previous material has been sung in English but the Paug project will feature Kents amazing vocals in Swedish. Work on the first single to be released this autumn is well underway. Check out the vintage video for the Native Cry song “Love Bird”: